When I had my first child, Jidenna, breastfeeding did not go as I had imagined.
I had always thought breastfeeding was something simple and natural. I imagined that I would simply hold my baby, place him on my breast, and everything would naturally fall into place. But I was unpleasantly surprised when I experienced difficulties breastfeeding.
I struggled with flat nipples and low milk supply. I began to experience intense feelings of mom guilt and felt like I was unable to do something as basic as breastfeeding my own baby.
The experience became so overwhelming that it almost pushed me into postpartum depression. I would hide in my room and lock the door whenever it was time to feed him. I would force myself to breastfeed while crying.
This went on for almost three months. I was frustrated, emotionally exhausted, and eventually realised that I had to find a solution.
That was how the brand you know today as Jiden was created.
Through my own experience, I realised that pumping could be a solution to the challenges I was facing and so many other breastfeeding challenges that other moms face. What started as a personal solution to a breastfeeding experience that had almost pushed me into postpartum depression has grown into a brand that has now helped hundreds of thousands of nursing mothers across the globe.
I went on to become a certified breastfeeding specialist, and now, as a mother of three, I have experienced breastfeeding from different perspectives, as a mother, as a breastfeeding specialist and as someone who understands just how challenging the journey can be. That experience continues to shape Jiden and our commitment to creating solutions that help nursing moms navigate their breastfeeding journeys with ease.