Jiden Nigeria is a brand dedicated to supporting new mothers in there breastfeeding journey by providing innovative products and breastfeeding support. Our primary focus is to help new moms overcome the challenges associated with breastfeeding so as to have a smooth and enjoyable breastfeeding journey.

Our founder, Mercy Agbagwa, a CERTIFIED breastfeeding specialist had a terrible experience breastfeeding her son, Jidenna in 2020. She struggled specifically with flat nipples which led to a very bad and painful latch, engorgement and also low milk supply. These breastfeeding issues almost pushed her into postpartum depression and made enjoying the early stage of motherhood very difficult for her. The issues she faced led her in search of a solution and that is how Jiden Nigeria was birthed in January 2021

We have been able to help well over 10,000 new moms achieve exclusive or predominant breastfeeding around the world. We have provided these solutions to new moms all around the world in countries like Nigeria, Canada, Ghana, US, UK, Gambia. We equip expectant moms and new moms with the right products and the right education to help them conquer breastfeeding issues with ease. With our support, new moms can have a fulfilling breastfeeding experience ensuring the health and well-being of both mother and child.